THE STRATEGIC ROLE AND EFFICIENCY OF ENGLISH PROFICIENCY IN DEVELOPING UZBEKISTAN’S TOURISM SECTOR

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Published: Apr 5, 2026
Keywords:
tourism sector,, Uzbekistan, English proficiency,, strategic role,, service efficiency,, global integration,

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Saodat Sadriddinova,
TDIU IMC Krems AFU Faculty of International Joint Educational Programs IMC Krems Department of Transnational Programs Foundation Assistant Teacher

Abstract

This article explores the strategic importance and practical efficiency of English language proficiency in the modernization of Uzbekistan’s tourism industry. It analyzes how linguistic competence serves as a primary tool for global integration, enhancing service quality, and increasing the country’s competitiveness on the international stage. The study highlights the correlation between language skills of tourism personnel and the growth of foreign direct investment, tourist satisfaction, and the digital promotion of national heritage.


 

Article Details

Issue
Vol. 5 No. 4 (2026): International journal of advanced research in education, technology and management (IJARETM)
Section
Articles

References

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World Tourism Organization (UNWTO). (2024). Digital Transformation and Language Infrastructure in Central Asian Tourism. UNWTO Reports.

Tursunova, R. (2021). English for Specific Purposes (ESP) in the Training of Tourism Personnel in Uzbekistan. Tashkent: UzSWLU Press.

Smith, J., & Mansurova, G. (2025). Strategic Communication in Emerging Tourist Destinations: A Case Study of Uzbekistan's Silk Road Sites. Global Travel & Language Review.