ANALYZING THE LANGUAGE OF PRINT AND TELEVISION ADVERTISING: A COMPREHENSIVE STUDY

Article Sidebar

PDF/DOI
Published: Jun 1, 2023

Main Article Content

Mirzatojiyeva Mushtari Karimjonovna
The student of masters degree Namangan State Pedagogical Institute Uzbek language and literature; Russian language and literature field in foreign language groups

Abstract

Language plays a crucial role in shaping the effectiveness and impact of advertising campaigns across various mediums. This article aims to explore the language used in print and television advertising and analyze its influence on consumer behavior. By examining the key linguistic strategies employed, we can gain insights into how advertisers craft messages to captivate and persuade their target audience.


 

Article Details

Issue
Vol. 2 No. 5 (2023): International journal of advanced research in education, technology and management
Section
Articles

References

Morozov A.Yu. Expressive possibilities of advertising text: on the material of American advertising: dis. … cand. philol. Sciences. M., 2011. 181 p.

Shepel V.M. Imageology: secrets of personal charm. 2nd ed. M.: Unity: Culture and sport, 2017. 381 p.

Kotler P. Principles of Marketing. N.J., 2010. 714 p.

Pinchuk Z.E. Media context in the communication system // Bulletin of the Adyghe State University. Ser. Philology and art history. Maykop, 2012. Issue. 4. S. 192-194