OPPORTUNITIES FOR IMPROVING THE EFFICIENCY OF TOURISM SERVICES DEVELOPMENT: THE EXAMPLE OF BAKHMAL

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Published: Dec 1, 2025
Keywords:
Tourism, Bakhmal,, tourist potential, service quality,, infrastructure, ecotourism, recreational resources,, marketing, tourist products

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Aziztoyeva Feruza
Jizzakh Polytechnic Institute Department of Economics and Management i.f.f.d., teacher.

Abstract

This article analyzes the tourism potential of the Bakhmal district, the state of the existing infrastructure and service system, and identifies opportunities for increasing the efficiency of tourism services. During the study, the natural and recreational resources of the region, historical and cultural heritage, transport and hotel infrastructure were studied. Also, ways to improve the quality of services, create new tourist products, strengthen marketing and branding strategies, and attract local residents to the tourism process were developed. As a result, it is emphasized that the development of tourism in the Bakhmal district can have a positive impact on the regional economy, employment, and tourism attractiveness.

 

Article Details

Issue
Vol. 4 No. 9 (2025): INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN EDUCATION, TECHNOLOGY AND MANAGEMENT
Section
Articles

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