ARGUMENTATION AND VALUE-DOMINANTS IN TOURIST DESTINATION PRESENTATION TEXTS: A CORPUS STUDY OF ENGLISH-LANGUAGE HEALTH-TOURISM BROCHURES
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Abstract
In the promotional communication of tourist destinations, text serves as a central instrument of social influence, particularly in health and wellness tourism, where the motive combines prevention, maintenance, and improvement of health. This study investigates how English-language presentation texts of health-tourism destinations use linguistic and argumentative means to persuade potential tourists. While prior research has recognized the persuasive nature of tourism discourse, little attention has been paid to a systematic analysis of argumentation structure, linguistic tactics, and underlying value-dominants
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References
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