TOURISM DISCOURSE: CONCEPT, FEATURES, AND TRANSLATION CHALLENGES

Abstract

Tourism discourse is a specialized form of communication closely connected with advertising, especially within the tourism industry. It is defined as a distinct subset of advertising that combines various promotional types, includes exact location identification, and exhibits specific linguo-cognitive traits. According to N.A. Tyuleneva, tourism discourse is "a special kind of advertising that integrates different promotional materials, incorporates precise place specification, and employs speech argumentation strategies aimed at promoting tourism services." The primary goal of tourism discourse is to effectively promote tourism products and services to potential customers.