THE ROLE OF ANTHROPOMORPHISM IN LINGUISTICS: HUMAN TRAITS IN A NON-HUMAN WORLD

Abstract

The article explores the concept of anthropomorphism in linguistics, focusing on how human traits and characteristics are attributed to non-human entities. It examines various linguistic devices like personification, metaphors, and similes, showing how these tools give human-like qualities to animals, objects, and abstract concepts. The article also delves into the cognitive and psychological reasons behind anthropomorphism, highlighting its role in enhancing communication and fostering emotional connections. Furthermore, it discusses the presence of anthropomorphism in modern communication, particularly in advertising, AI, and entertainment, where it helps make non-human entities more relatable and engaging.