LINGUISTIC ANALYSIS OF ADVERTISING TEXTS IN ENGLISH AND UZBEK LANGUAGES
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Abstract
The article researched the linguistic aspects found in Uzbek language advertising texts. As the advertising industry is developing daily, the progress of many industries remains dependent on the advertising factor. This requires the use of linguistic styles, a language that is prominent and attracts attention in advertising texts. This paper explored the phonetically, lexically, and syntactically of advertising texts in Uzbek and English, which have been applied in various fields. Rhythmic words were identified, giving examples of the phonological tool of rhyme regarding the phonetic level. The linguistic method and sentence structure, which refers to the lexical and syntactic levels of the language, has been thoroughly studied on a scientific basis.
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References
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